Landing Page

Case Study: Susan G. Komen^®

When Susan G. Komen^® asked us to help with their project to reduce the disparity between Black and White breast cancer survivors, we were delighted to brainstorm an approach that helped meet their goals.

Learn how we used our Concept Prioritizer tool for quantitative cultural sensitivity testing in this informative new case study.

What you'll discover:

See how GutCheck’s Quantitative Cultural Sensitivity Testing helped Susan G. Komen^® effectively target an underserved population of women. Plus learn more about:

How Komen identified resonance, effectiveness, appropriateness/offensiveness, and impact of campaign ideas
The three modules of Concept Prioritizer that enabled testing around this sensitive subject matter

Case Study: Susan G. Komen^®

What you'll discover:

Section 3 Headline

Section 3 Point 1

Section 3 Point 2

Section 3 Point 3

Section 4 - Point 1

Section 4 - Point 2

Section 4 - Point 3

Section 5 Title

Section 6 Title

Section 7 Video Title

Case Study: Susan G. Komen®

What you'll discover:

Section 3 Headline

Section 3 Point 1

Section 3 Point 2

Section 3 Point 3

Section 4 - Point 1

Section 4 - Point 2

Section 4 - Point 3

Section 5 Title

Section 6 Title

Section 7 Video Title

Case Study: Susan G. Komen^®