Infographic
Out of a Pandemic, into a Recession: How Different Generations Are Coping
The latest GutCheckonomics Wave 4 survey (fielded late January 2023) revealed that optimism is beginning to return - at least on the surface. It showed that people across generations overall are starting to feel more positive about their mental health, their stress levels, and their financial outlook, but with a few key differences.
This infographic explores some of the feelings and needs that are ’beneath the surface’, which brands can use to build more empathy towards their target audiences. It also explores where each generation is planning to increase their spend, and how they use both technology and people to help manage their finances.