The GutCheckonomics Wave 5 survey (fielded late July 2023) revealed that while Americans express outward optimism and excitement for the post-pandemic era, deep down people are feeling anxious and stressed, due in large part to the elevated cost of living and prices for essential products.
This infographic explores insights from 1,168 American adults and looks beyond the typical factors that impact brand purchase consideration in the personal care category. From considerations about brands’ ethics and their diversity & inclusion practices, to the ingredients and environmental impact they are willing to make, this research uncovers the nuances of consumers’ choices.