What You'll Learn:

  • How Chobani partnered with GutCheck to understand the impact its new product would have on the market including how likely it would be for consumers to change their buying behavior when the new product hits the shelves.
  • How the Chobani team uncovered important dynamics about their target audience that went beyond survey testing to help them zero-in on the right marketing and messaging.
  • How GutCheck's agile, cost-effective solution enables you to measure the impact of cannibalization and incremental revenues within weeks and earlier on innovation cycles.