Walk through a profile of Walmart online and app shoppers based on GutCheck's recent research, including their top needs & personality traits to understand how to effectively communicate with and reach them.
You'll Learn How To:
- Develop a better understanding of your target audience by using implicit & explicit factors such as demographics, lifestyle, and personality.
- Identify purchase motivators of specific individuals and groups and how they differ from the general population.
- Evaluate how, when, and where to reach consumers and users and activate against them with relevant messaging and creative.
*This research was not commissioned by Walmart