What You'll Learn:

  • How Founders Brewing Co. leveraged an agile brand health tracker to enable it to drive purchase and loyalty and align around its future brand strategy
  • How the brand uncovered the insights needed to better understand their strengths with current consumers and what key traits non-brand users are looking for
  • How the brand got the actionable insights needed to build alignment and focus across departments
  • The ways in which brand trackers can be used to inform your brand’s marketing and product strategy