Case Study

How a Consumer Goods Co. Uncovered Attitudes & Behaviors of an International Audience

Learn how this product team was able to better understand international audience segments to secure a business partnership with their retailer.

How a product team applied these insights to fuel the conversation with European retailers.
The value of understanding different segments of an audience to appeal more broadly in multiple countries.
How this type of study helped the product team confirm their consumer buying profile before going in market in different countries.