What You'll Learn:

  • How companies like Pabst Brewing Company incorporate Agile Human Experience Intelligence to extract authentic, in-context emotions that fuel innovation strategies that connect.
  • Learn how emotion is a greater predictor of behavior than sentiment.
  • Understand what Hybrid NLP is and why it virtually eliminates the research bias of other methodologies.
  • Discover why context is critical to understanding emotion if you want to win in innovation.

Speakers

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Jessica Gaedeke
Chief Revenue Officer, GutCheck


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Malisa Lewis
Consumer Insights Lead, Pabst Brewing Company