What You'll Learn:

  • Benefits of utilizing AI and behavioral science combined with expert human analysis.
  • The multi-dimensional insights uncovered when looking at an iconic brand vs new entrant.
  • How you can leverage persona research to get closer to your consumer and draw out nuances about their personality and needs.
  • Nestlé’s balance of a speed-first mentality to achieving deeper insights at scale.
  • Ongoing partnership strategies to make the most of relationships with your research vendors.

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